Wayne Roneey's wife, Coleen, has been chosen as the new "face" of Littlewoods.
Coleen's new role as “style ambassador” will see her feature in a £4.5 million television campaign in the autumn and model the new season's collections (available to buy from June 21) for the home-shopping retailer.
“I’m delighted to be working with Littlewoods. The role is a perfect match, enabling me to select and wear my favourite styles, as well as share my ideas on how to carry off the season's new trends,” she says.
Coleen was selected with help from Littlewoods customers who cited her as “one of the most liked and most imitated fashion icons around”.